Bossa Nova free essay sample

Nova was created in Brazil in the late sass during a period of economical growth and political change, the boost nova has been often described as the music of the Brazilian middle and upper classes. This music style started In the upper class regions along the beaches of the city of Roll De Jeanine and both Its music and lyrics were composed by middle and upper-class musicians and marketed to the same economic group. For this reason, boost nova was criticized by some for emphasizing a carefree way of living that little resembled the life of mostBrazilian, the great majority of which belonged to the working class (3). Indeed, boost nova songs often spoke of love, the beach, and beautiful women and seemed to be a reflection of the authors casual life rather than a story of Brazilian daily life and struggles as usually happened with the samba musical style, a music genre popular among the working class. We will write a custom essay sample on Bossa Nova or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Girl from Panama, which became popular outside of Brazil both in its original Portuguese form and in translation, Is a perfect example of the uncommitted quality of boost nova songs. (l)The Girl from Panama Is nothing more than the singers description of a woman walking down towards the beach, the nice way In which she moves and sways, how attractive she Is, finishing with the singers statement that shes the most beautiful thing hes ever seen go by. The musical style of the music on the Boost Nova CD can be related to what we as Americans listen to as lounge music. It is very soothing, carefree and pleasurable. Through most of the CD the piano, string bass, flute, snare drum (played with a light brush) and female singing voice make up most of the function of the CD.It is very orchestral composition, rising and flowing. It follows the European style harmonies of the major and minor keys some are more involved than others. For example The Girl from Panama follows a simple almost predictable riff throughout, not until % of the way Into the song does the sax player deviate from the riff and builds upon to give the song depth. But the song flows nicely and smoothly. Most of the CD Is made up of verse and refrain type melodies. The rhythm follows a nice beat mainly around 60-90 BPML depending on the song.Very easy to dance to with a partner In the style f slow dancing with a little flair added in. I believe the track Wave can speak as an example of the CD the pleasant piano and brushed drum with the muted horn. This tracks adds some strings to the back layer to expound on the depth. This song although does not have any lyrics, but you could almost sing your own lyric about pleasure or beauty with the song. I believe the song gives the listener a sense of laid back relaxation. Just enough of an upbeat to keep the listener interested but not overpowering to take over the foreground of a setting. Also as I stated In a previous paragraph The Girl from Panama also represents the CD well. Its simple riff, yet a clam and flowing melody keeps the listener Interested. The lyrics, sung by both a man and woman flow Just as the melody, following each beat and upturn In the music. I think this adds to the songs appeal and constant memory by the listener (l know I am still singing it in my head).I have enjoyed this CD for exactly the reasons I have explained above. The pleasurable and calming feeling I have while listening to it. The piano, brushed rum, horns and strings remind me of a softer style of the American big band musical style. But the boost nova style feels softer and calming. I have used that reference a couple times throughout this paper, but I do believe that is at the heart of this musical style. The feeling of pleasure and carefreenews culminates in a calming feeling.I feel as if I am sitting along a boulevard, relaxing and taking in the environment at its fullest and warmest. Work Cited (1) http://www. Assortment. Com/all/whiteboards_r]be. Tm (2) http://www. Mallet]jazz. Com/lessons/boost. HTML (3) http://www. Brazil. Mom/cavorted. Tm {this is a great boost nova reference full history and personal bios} The musical style of the Boost Nova was created in Brazil in the late sass during a period of economical growth and political change, the boost nova has been often described as the music of the Brazilian middle and upper classes.This music style started in the upper class regions along the beaches of the city of ROI De Jeanine and both its music and lyrics were composed by middle and upper-class musicians and marketed to the same economic group. For this reason, boost nova was criticized by some for emphasizing a carefree way of living that little resembled the life of most Brazilian, the great majority of which belonged to the working class (3). Translation, is a perfect example of the uncommitted quality of boost nova songs. (l) The Girl from Panama is nothing more than the singers description of a woman walking down towards the beach, the nice way in which she moves and sways, how attractive she is, finishi ng with the singers statement that shes the most beautiful Girl from Panama follows a simple almost predictable riff throughout, not until % of he way into the song does the sax player deviate from the riff and builds upon to 60-90 BPML depending on the song.

Review Of Jobless Turn To Work Helping Others

Review Of Jobless Turn To Work Helping Others Review of "Jobless Turn to Work Helping Others" In a perfect economic situation nobody would face unemployment, but we don't live in a perfect world. In an ever-changing economy, there are good times; and then there are not so good times. If I learned anything about economics from this article, it would be to make the most of the good times; and do what you can in the less than good times. This article describes two twenty-something workers who found high paying jobs when the economy was booming in the late 1990's, and then lost those jobs in recent corporate layoffs. All was not lost because they found jobs where business is still booming.Michael Cagan, age 27, was working for the well known brokerage company Charles Schwab when he got the pink slip last September. Around the same time Hattie Washington, age 26, lost her job as an administrative assistant at TeleCheck International.English: The Frances Perkins Building of the U.S. ...In December they were both hired at Money Managem ent, a non-profit firm that provides nationwide credit counseling. Now they teach others what they had to learn about managing their finances. Cagan had a mortgage payment of $522 and a new salary, which was 40% less than what he was making. Washington had credit card debt of $3,000; she enrolled in Money Management's debt reduction program herself in the hopes of one-day qualifying for a home loan.According to U.S. Department of Labor statistics, about 1.15 workers ages 16 to 24 lost their jobs when employment for that age group was peaked at 20.8 million jobs in December 2000. Over about the same time period the workers age 25 and over suffered a loss of 1.5 million jobs after hitting a peak of 115.3 million jobs in March of 2001. It seems that younger workers have it...

Artificial Demand Creation Essay Example | Topics and Well Written Essays - 1000 words

Artificial Demand Creation - Essay Example In advanced and affluent societies because the intrinsic demands of the consumers have been already met, there is an artificial demand which is generated by the corporate houses. This is done in a race to out do each other and sells their goods which are mainly consumer oriented products; however this statement of Galbraith goes against the theory of consumer demand and behavior. This paper initially examines the classical theory of consumer demand and the intrinsic demands of consumers. It explains the dependence effect as given by Galbraith in his book The Affluent Society and then later looks into the reasons why Galbraith rejected the theory of consumer behavior for affluent markets. Classical Theory of Consumer Demand The theory of consumer demand is defined as the analysis of demand with regard to consumer behavior. The theory predicts the demand under varying factors, such as price, income, and substitute goods. Opportunities and preferences are the two major components of consumer demand. The opportunity is, what the consumer can afford keeping the budget constraint and the preference is, what and how much the consumer likes a product keeping the utility constraint. The classical theory of consumer demand justifies the production of any goods or services on the premise that demand for these goods or services exist. It also goes on to explain that these demands or needs are not limited and their urgency does not appreciably diminish with satisfaction of these demands. The statement that the demands do not become less urgent even when they are satisfied may itself be in contrast to the common sensibilities of many, but it is true because these demands are not the basic physical demands, but these are derived demands which we inherit from the society that we live in and they continuously grow. The Dependence Effect John Kenneth Galbraith (1958) in his book The Affluent Society explains that the needs or demands of consumers in the developed markets are being created by the process that satisfies these demands. It is a known fact that the psychological needs take over, after the physical or the intrinsic needs of food and shelter are satisfied. These psychological needs are also the basis of all the other development which takes place in our societies. The classical theory suggests that the urgency of demands fuel production, however the demands of a sports car or fast food cannot be urgent as they are not the basic demands of an individual. These demands are the derived demands and have been created by the process of over production itself. Advertising and salesmanship act as a catalyst to this entire process and ensure demand creation to dizzying levels. Hence the urgency of demand cannot be used to defend the case of over production. The Dependence Effect therefore is the direct relationship between the production of goods and the demand which is generated for these very goods. In the affluent societies as the basic demands are mostly met the consumer is open to persuasion. The consumer falls prey to a large variety of goods that are made available to him, all of varying quality. As the production of these goods increases so does the expenditure on demand generation. The major methods that are employed for demand generation are advertising

Critical analysis worksheet Essay Example | Topics and Well Written Essays - 500 words

Critical analysis worksheet - Essay Example Article 2: It is ridiculous to say that money does not influence politics these days. The argument that the number of people who believe that money can change the course of politics is comparable to the few people who believe in global warming is not a solid argument. The former Federal Elections Commission chairman Bradley Smith talks about evidence, yet he does not give any. Democracy was founded on the basis that every person had the right to choose government, yet the vast influx of money has completely eroded this process. Campaigns have taken on such importance that they are all politicians ever seem to do, instead of focusing on real policies that will better the country. Article 1: The first question I would ask would be: Are these guest appearances initiated by the guest or the network. The second question would be: Are guests paid for their appearances, and if so is there a budget for this? Article 1: I do agree with the main premise of the reading because I know that big corporate have the money and political influence to be able to secure guest appearances on these cable networks. I have seen it happen many times where a guest commentator refuses to consider the other side of the argument, so they obviously have some sort of bias. Article 2: I do agree that money now seems to control politics in a way like never before. Just last year I saw hundreds of political ads on TV. These ads must have cost millions of dollars, but the reason they were shown so much is because lobbyists wanted to get their candidate elected. Article 1: I think that we should discuss the emergence of these lobby groups and global corporate that are able to influence the voting public so much. Democracy should be about freedom of opinion, but sometimes it seems like we only get to hear one point of view, and it may not necessarily be the best point of view. Article 2: I think that we should discuss how

The Role Of Ethics In Education

The Role Of Ethics In Education The lifestyle of a human being is closely bound with ethical values unlike other organisms living on this planet. This highlights the importance of embracing ethics on our day today activities. According to the New Oxford Advanced Learners Dictionary ethics is defined as the moral principles that control or influence a persons behaviour. In other words as mentioned in an article appeared originally in Issues in ethics IIE V1 N1 (Fall 1987), ethics is two things. First ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness or specific virtues. Secondly, ethics refers to the study and development of ones ethical standards. As a person moulding the younger generation, a teacher has to act as a role model to protect the honour, culture and the discipline of the school while achieving educational goals with success due to sheer dedicated service to the teaching profession. Th erefore it is quite obvious that ethics play a major role in the teaching career. There are several ethical rules to be followed for a good moral conduct. To elaborate more on this topic, I have chosen two standards taken from the teaching of ethics of Graduate School at Penn State. At first, I wish to discuss about fairness or impartiality which is one of the most challenging codes of ethics a teacher can possess. It is extremely important to act neutral while judging the performance of a student because being biased towards some students may hurt and lower the self-esteem of other students. Fairness: Recognizing the inherent subjectivity involved in grading, instructors ought to ensure that their grading practices are as objective as possible by creating and adhering to unambiguous criteria.(From the teaching ethics of Graduate School at Penn State). An outstanding teacher understands that all students require equal love and attention. A teacher trying to be fair among the students will not even bother to look at the name on the top of the paper when awarding a grade for a student. Next, let me discuss about showing respect to the others. Respect can be defined as the consideration of self and of others. Teachers and the whole department of academic and non-academic staff work as a team no matter where they come from. Hence being respectful to each other makes a well-oiled team which in turn strengthens the unity of the school. Further, respecting the views and ideas of the learners may help them build their confidence in learning and sharing knowledge. Respect for Persons: Teachers ought to encourage mutual respect among students. Additionally, instructors ought to show respect and common courtesy for students both during interpersonal interactions and in responding promptly to students need for guidance and feedback. (From the teaching ethics of Graduate School at Penn State). Thus it is clear that following ethical rules is a key factor in achieving excellence not only for ones own self but also in the teaching profession as well.. B) As a potential teacher, I see myself as a valuable person capable of delivering a mammoth service to the humankind. My roles include not only teaching but several other aspects as well. Meeting the needs of the learners through effective teaching strategy is my topmost priority. But on several occasions my roles differ from time to time according to the given situation. Sometimes I will have to be a planner with a suitable teaching plan to make the learners understand the lessons better. Sometimes as an assessor ,monitoring and evaluating the students providing appropriate feedback. Next a facilitator supporting and guiding the students to learn on their own, an information provider, conveying knowledge, a resource developer, managing the available resources and a role model capable of influencing a learners attitudes and behaviours. To compare my roles with two other professionals in my organization, I would like to choose a sports coach and a professional school counsellor in th is regard. A sports coach is a professional who works in the school. He/she is responsible for training athletes while understanding the different skills of each individual separately. These include diet plans, training sessions, physical examinations etc. My role as a teacher shows some similarities with the roles of a sports coach such as being a mentor, adviser, supporter and motivator, dissimilarity being that it is done in a more academical context. Examination of the calorie intake and physical fitness do not necessarily include in my roles as a teacher. A professional school counsellor is someone who counsels the students with a genuine heart to solve the problems of them, be it academic or personal. A teacher also plays a role as a counsellor looking into the affairs of the students when they confide in them, dissimilarity being that the teacher might not have a professional training on counseling whereas a professional counsellor must have had. Hence a teacher relies on logical analysis and personal experience in solving problems during counselling. In some instance they may require help from others too. Its important to note that although different professionals work together in a school, everyone should understand their professional roles and invest their maximum effort in succeeding them. C) Teams comprising individuals working together towards a common goal while holding themselves accountable for the team output is known as teamwork. The most valued advantage of teamwork is its efficiency. In team, the work often gets done faster thus saving a lot of time. This is because large tasks are organized into smaller assignments and divided among the team members equally while sorting out the individuals best suited for the job. While working in a team, each individuals unique skills and ideas gets combined effectively and put to usage to produce the desired outcome. These combined skills lead to an increase in creativity. Hence this helps in strengthening the team unity and the team spirit. The team members will also develop a sense of responsibility since they depend on each other for success. Sharing ideas with one another and relying on others feedback gives a better team output close to perfection. While responsible team members invest sufficient time and effort, the low productivity of some members due to lack of commitment and dedication is a setback to the whole team. In some instances, this may cause resentment and a rift between the teammates. Hence a better output is not expected. Some members delay their portion of work. This will not help in finishing the task on time. Contrasting personal styles and difficulty in accepting ideas which differ from their own can result in clashes between the team members thus reducing the efficiency of teamwork. To understand team work better, Bruce Tuckman first came up with a theory called forming, storming, norming and performing in 1965. Later, he added a fifth stage called adjourning. Working individually is completing the given tasks on your own without the help of the others. When working individually, we get to think independently and incorporate our ideas into the task. Hence it develops our hidden potentials. Since there are no intruders, conflicts may not arise. Hence the speed and clarity could be an added advantage. Even the laziest person is put to work here thus giving an opportunity to shoulder responsibilities. The disadvantages of working individually include possible chances of having errors since the task is not checked by the others, no room for variations and a combination of creative thoughts, occurence of some doubts regarding the accuracy of the task and the possible chance of socialization getting hampered. Its important to understand that some activities in the school like the sports meet, prize giving and shramadana campaigns are best done in teams while maintenance of registers, library book keeping system and lab experiments are best done individually. D) Interpersonal relationships are social associations or connections between two or more people. In an organization such as the school, basically there are three types of interpersonal relationships. They are: student-teacher, teacher-parent and teacher-teacher relationships. It is vital to maintain a healthy interpersonal relationship with the others. The student-teacher relationship is a very special one. The teacher should be able to understand the learners and help them out. This is only possible if there was a healthy relationship among the students and the teacher. The teacher-teacher relationship is also equally important because the teacher might decide on lesson plans and strategies according to the feedback and the advice given by their colleagues. Further, planning on several occasions which are to be held at school could be done if the teacher-teacher relationship is healthy. To advice and talk about the short commings of a student, a healthy teacher-parent relationship is required. These types of positive interpersonal relationships can further develop the roles of a teacher while magnifying its effects several times. Sometimes the above mentioned interpersonal relationships end up in conflicts if there was no understanding between the two parties. Due to the uneasiness prevailing among the two parties, the activities meant to be carried out together may not be completed to perfection thus affecting the school as well. The teachers might also not be able to concentrate on their work and may feel restless. This will have a great impact on their professional role. Hence a teacher should be wise and tactful in handling different types of interpersonal relationships so that it may only bring out a positive improvement in their professional role.

Why Coal Is Not Bad

Coal was mined in this country before it was even a country. The first thirteen states appeared on a United States flag after coal mines appeared on our maps. Coal has helped power America for nearly 300 years and has been an essential part of the U. S economy since the turn of the century. It was the first fossil fuel used extensively by humans, and is still vitally important today, generating 39 percent of the world’s electricity, and 49 percent of U. S. electricity.Coal power, an established electricity source that provides a vast quantity of inexpensive, reliable power has become more important as the world is becoming more advanced. Modern life is unimaginable without electricity. It lights houses, buildings, streets, provides domestic and industrial heat, and powers most equipment used in homes, offices and machinery in factories. As you can tell, coal plays a vital role in electricity generation worldwide. Coal is a quick an easy thing to produce, transport and generate . With coal mines located in almost 70 different countries, it is not a problem for the supply and demand.Also, coal supplies in the United States are far more plentiful than domestic oil or natural gas; they account for 95 percent of the country's fossil fuel reserves and more than 60 percent of the world's fuel reserves. Not only that, but the United States has about 275 billion tons of recoverable coal, which could last us more than 250 years if we continue using coal at the same rate as we use it today. So here is the question. Why would you want to get rid of coal fired power plants that give people jobs, is easy to mine and is plentiful and inexpensive for the alternative which is inconsistent and costly?

Examining Bermuda: Tourism Planning Essay

The beautiful island of Bermuda is a ‘fish hook’ shape island located in the Atlantic Ocean approximately 575 miles east of North Carolina. Bermuda is considered by many to be a wonderful tourist destination with turquoise waters and first class accommodations and activities. Perhaps we never knew that Bermuda is actually composed of over 100 islands. We might also not have known that due to the Gulf Stream, Bermuda has the most northerly coral reefs in the world. Bermuda technically is a British colony, but they have been self-governed since 1620. When we examine the island of Bermuda from the viewpoint of the tourism industry, we can learn much from Bermuda’s successes as well as their attempts to revitalize their tourism industry. Hold on to your shorts as we examine tourism policy planning in a pink sand paradise. (www. bermudatourism. com) In looking at Bermuda for the purposes of tourism policy planning we are initially reminded of how many positive realities we can see in the Bermuda tourism picture. Needless to say, tourism is obviously a major part of Bermuda’s economy. Bermuda is an interesting case study in that they were considered the ideal model for a narrowly defined tourist destination, but in the early 1990s fell into less prosperous times. Perhaps one could say that when it came to making money from the tourism market, Bermuda became too ‘fat and happy’ for their own long-term good. Michael V. Conlin sheds more light on this phenomenon when he writes in his case study on Bermuda tourism that â€Å"notwithstanding the long-term success of its tourism industry, Bermuda experienced a significant deterioration of its visitor count beginning in the early 1990s that had a serious impact on the country as a whole. † (Conlin, p. 1). By studying ups and downs of the tourism economy in Bermuda and the unfolding of Bermuda’s tourism committee work, we can hopefully learn some lessons to enable us to practice more successful and responsible tourism in the future. Bermuda is considered a mature international tourist destination that usually is quite successful and economically prosperous. By the middle of 1992, however, â€Å"Bermuda’s tourism leaders had recognized that Bermuda’s tourism industry was not immune to the economic climate or, indeed, to the changes that were taking place in the global tourism marketplace. † (Conlin, p. 13). One of the changes that was taking place in the global tourism marketplace was that technological advances and increases in personal wealth were greatly boosting the tourism industry. In light of the great global growth of the tourism industry, we should obviously see the need for more sophisticated planning and management in the this industry. In this light we can begin to see that tourism planning in many cases needs to be an ongoing, flexible, and continually evolving process. Perhaps this revelation was something that the Bermuda tourism board never sincerely grasped or believed until the 1990s. Once this revelation was understood, the Bermuda tourism authorities were in position to take steps to address the critical issues and problems that were eroding their prosperity and market position. By the time the year 1992 arrived, we could say that the Bermuda tourism board was ready to do some serious tourism planning! When it comes to tourism planning we can say that there are believed to be two sides to the planning process as well as the need for a type of corporate planning model. Indeed, Conlin writes that â€Å"planning within the tourism industry takes place at both the micro level and the macro level. † (Conlin, p. 2) Macro level planning can be defined as dealing with the growth of tourist destinations as geographic, political, and social units. In terms of the island of Bermuda, we can learn that â€Å"many islands are particularly susceptible to the to the consequences of poor planning given their small size and the relatively greater impact that tourism can have on their development. † (Stonich, 1995). Conlin seeks for us to understand that â€Å"increasingly, the failure to plan will not simply be a cosmetic issue but a more fundamental economic, ecological, and social concern. † (Conlin, p. 4). The micro level of tourism planning could be said to involve specific actions that operators undertake once they have honestly evaluated the realities of their business activities. In one sense, this is where a strategic planning and goal planning model are put into place. Conlin writes that ideally this model will be â€Å"based on the goal of matching an organization’s strengths with the market opportunities presented by a changing external environment. † (Conlin, p. 3). In this model we will see such elements as a mission statement, stakeholder analysis, implementation, and strategic control. We might say that macro level planning in the tourism industry is ultimately concerned with the growth and sustainability of a tourism destination. On the whole, we can say that when it comes to successful tourism planning at the micro and macro level there is the need to â€Å"match product, price, location, and management expertise with the market and its expectations in a way that will attract investment. Increasingly, this is done with the needs of the host community as a major focal point. † (Conlin, p. 5). In this case, the host community is, of course, Bermuda, with its turquoise waters, pink sands, and tempting culinary delights. Let’s continue on to see how these concepts were applied specifically to the case of Bermuda in the 1990s. We have already begun to see that â€Å"as Bermuda’s tourism industry moved into the 1990’s, it was characterized by a sense of complacency, a reluctance to innovate, a decreasing level of service quality, and a deteriorating physical plant. † (Conlin, p. ). At this point the tourism planning committee needed to make some changes to move Bermuda from being stagnated and losing market share to a place of revitalization and wisdom for the future. In 1992 they created the Commission on Competitiveness which was to examine the status of tourism and international business on the island. The commission was to explore new areas for economic stimulus. Conlin writes that â€Å"the mandate of the commission reflected a broad concern about national economic well-being in a rapidly changing international marketplace. † (Conlin, p. 15). The Commission on Competitiveness had representatives from the tourism industry, from the public sector, from educational fields, and from international business firms. â€Å"To achieve a high level of community involvement, the Tourism Planning Committee created 16 task forces under the leadership of prominent local stakeholders. At any given time, this structure resulted in approximately 120 persons being actively involved in the process of examination. It was truly a community activity. † (Conlin, p. 16). Some of the important findings of the Tourism Planning Committee include understanding the following conclusions: Bermuda is a model for developing tourism as a basis for a prosperous economy. Its past success should provide confidence that Bermuda tourism can improve in the future. The economy and quality of life in Bermuda are dependent upon tourism. Changes in world tourism, including new products, choices, and competition, will dictate many of the circumstances to which Bermuda will have to adapt. The cruise ship visitor cannot replace the stay over visitor for economic impact on the island. Bermuda’s tourism product is overpriced compared with some of its competitors, and it does not satisfy the price-value expectations of visitors. Bermuda must accept the need for fundamental change. It cannot dictate the terms of world tourism. This will require significant investment of resources and effort. There are no simple, single, or quick fixes for improving the tourism industry in Bermuda. Conlin,1995). When we assess the actions taken by the Commission on Competitiveness we can see that their work was arguably thorough, with many valuable conclusions and recommendations. We should not be surprised that the actual implementation of these recommendations was slow in process. Conlin writes that â€Å"the process of adoption was slow and involved trade-offs between competition interests. † (Conlin, p. 17). In this situation we can see that when it came to revitalizing the economic conditions in Bermuda there existed â€Å"an underlying theme of a call to a greater degree of public participation. (Haywood, 1988,p. 105). In this vein, we can also learn about what has come to be called ‘community inclusive tourism planning’. Involving the community in tourism policy planning often has positive consequences for policies being adopted and eventually successfully implemented. Including the community results in an increase in communication between the policy makers and the public, but this new relationship also carries with it the responsibility to carry on this communication and deal with the outcomes of policies and strategies. With growing concern about the environmental and social impacts of tourism, planning also has become more integrated (Gravel, 1979) and has matured to the point where it must consider the impact of tourism development on a number of fronts, not just site-specific economic sectors. (Conlin, p. 6). In this decade, all of us have become familiar with the going green movements, so it should not surprise us to hear that there is a call for more inclusive policy planning in the tourism industry. As we near the end of our brief look at the unfolding of tourism policy planning in Bermuda, we can also learn about the destination life cycle theory of tourism development. According to Conlin, â€Å"the product life cycle continues to play an important role in marketing management, including applications to the hospitality industry. † (Conlin, p. 5). The idea of adapting one’s approach to changing situations brought on by the stages of the product life cycle, when applied to tourist destinations, is called the destination life cycle theory. (Conlin, p. 5). A. M. Morrison described the life cycle as: The product Life Cycle idea suggests all hospitality and tourism services pass through four predictable stages: (1) introduction, (2) growth, (3) maturity, (4) decline. Marketing approaches need to be modified with each stage. Avoiding a decline is the key to long-term survival. Atlantic City, New Jersey is a great example of a travel destination that went through one life cycle (from a fashionable to a rather seedy seaside resort) and then got a completely new lease on life as an exciting gambling destination. Morrison, 1989). We see that through the efforts of the Tourism Planning Committee the island of Bermuda had the opportunity to revitalize and reposition itself to have its own ‘new lease on life. We learned that even though a tourist destination may be considered to be mature, ideal, beautiful, and economically prosperous, there may and almost certainly will be the need to address declining and/or changing market position and then take wise and strategic steps to rejuvenate itself. We also hopefully learned that tourism planning should be community-based, especially in a place such as Bermuda where the population is considered to be a major part of the tourism product. Mark Twain once wrote of Bermuda â€Å"the deep peace and quiet of the country sink into one’s body and bones and give the conscience a rest†¦Ã¢â‚¬  For anyone going to Bermuda, we wish you all the best in your activities and in your personal encounter with the deep peace and quiet of the island.